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Our Story

Eat Better.
Look Better.
Feel Better.

E+ROSE was created to leave you satisfied, fulfilled, and well nourished, without compromising on taste.

The E+ROSE Story

Built with intention.

E+ROSE was created to give communities convenient, quick service healthy options made with integrity and creativity. Founded by Registered Dietitian Robbie Nowinski, E+ROSE grew from years of research and real world experience inside healthcare systems, where he saw firsthand how much poor nutrition affects people.

Add a background in elite athletics, and the vision became food that is healthy, delicious, functional, and intentional, served in a clean, welcoming space.

Founded 2015 Led by a Registered Dietitian 12 Locations Nashville + Atlanta
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A spread of E+ROSE dishes: bowls, salads, spring rolls, booster bites, and smoothies

The Name

A tribute to three remarkable women.

E+ROSE (ee-and-rohz) is short for Elizabeth and RoseMary, from our founder's family: Grandmothers Elizabeth and Rose, and Mother Mary. As Rosemary is the "Herb of Remembrance," we strive to follow in these three women's ways of life. The + reminds us that our sum is greater than any of us alone.

Robbie Nowinski, RD · Founder and CEO

How We Live It

Three women's ways of life.

Always take care of others first

Every ingredient we source, every item we develop, every decision we make starts with one question: is this genuinely good for the person eating it? If the answer isn't yes, it doesn't make the menu.

Treat everyone with the highest respect

Whether it's your first visit or your hundredth, whether you're a touring musician or a Division I athlete, you're treated the same. With full respect, full attention, and food made with full integrity.

Exemplify hard, honest work

We make everything from scratch. We press our own juices. We make our own nut milks. We roll our own booster bites. We partner with Sourdough Co. for their bread, fermented for 36 hours, because their standards match ours. We source with integrity and we don't cut corners, because the people who eat here don't either.

Food that fuels real life

Everything we offer has been thoughtfully developed by our Registered Dietitian team and chosen for how it fits into your actual life, not for how it looks on a label. We build recipes for performance, recovery, focus, and everyday wellbeing, using real, whole food ingredients we'd feed our own families. Because we do. Our friends, families, and significant others eat here too.

Your next best meal
is a few taps away.

Order online for pickup or delivery at all 12 locations.

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About E+ROSE | Cafes Founded by a Registered Dietitian